Disclaimer… This is Not a Review! I have yet to open these and test them out! My plan is to trial them throughout the month of April. That being said you will find prices and links!
Lately there has been quite a bit of Hype around “The Abnormal Beauty Company” – Deciem. I am a self confessed Beauty addict and as I get to the ripe old age of 30… I find my interests lay much more in Skincare than the make up itself. I am a long time fan of brands such as Kiehl’s, Avenue and La Roche Posay, but lets face it … They are Pricey!
I Originally seen a YouTube Video in December by Cora Alvillar Vintage Or Tacky , speaking about a brand “The Ordinary”. I adore watching this girl, I always find her sincere and not just “hyping” the latest Shit that the Beauty industry are Pushing at us… Making us think we NEED. Cora posted videos called “Skincare Sundays” previously, therefore when I seen the video regarding Cult brand “The Ordinary” I was very intrigued. I began to research the site, I was prepared for it to be a US company I’d need to pay shipping for… which ALWAYS puts me off. Sephora should sort that out right?
ANYWAY… I found a few things I enjoyed the look of, similar to products I was using by the previously mentioned pricey brands! I began following them on Instagram, shortly after I seen they were opening their first UK store in the Home of the hipster… Spitalfields London. On hearing of the accessibility in the UK I went back on and picked up these treats!
What Did I buy… ?!
- “Buffet” – £12.70
- High Spreadability Fluid Primer – £5.50
- Natural Moisturising factors – £4.90
- 100% Organic cold-pressed Rosehip Seed Oil – £9.00
- Hyaluronic Acid 2% +B5 – £5.90
- Advanced Retinoid 2% – £8.00
I think the first thing to note is the price… I’m not saying they are £2 each… BUT even brands such as Loreal, Olay and Garnier you find at Asda have items that can have a higher price tag than these.
As far as I am aware, The Ordinary are called that because they do not use a lot of the fancier ingredients these popular brands use to “bulk out” their product, these ingredient s are usually what makes other brands more expensive. It is known to many that Skin lotions and potions are NEVER going to make you look 16 again, a lot of the bigger marketing brands make exaggerated claims and add in “magic” ingredients that sound really scientific but have very little proof of effectiveness. The Ordinary only use the active ingredients.The Ordinary have stripped it back to the bare basics. Hence the name!
I would also like to address the packaging, because … I think its lovely. Simple but sleek… Clean and crisp. Many of the products come in glass pipette droppers, some in sunlight resistant glass (Brown bottles). I really love this old school apothecary / medicinal / pharmaceutical branding. Again… For the Price… So far I’d say worth it.
The proof is in the pudding though isn’t it? So I will Update in early May with a full review and comment on whether these products will help my skin and put pennies back in my pocket.